The goal of the project was to make content relating to the new Swisscom insurance policies visually accessible. The illustrations were to visualize various insurance topics, building types and processes in such a way that they support users without being overwhelming. It was important that the illustrations matched the style of the brand and could be used flexibly, whether on the website, in explanations or within the insurance process.

At the beginning, I then developed initial sketches and visual styles, which I continuously coordinated with the team. After several iteration rounds, I digitally implemented the final illustrations. I paid particular attention to recognizability, comprehensibility and a clear visual style that runs consistently through all motifs.

One challenge was to translate technically and legally complex content into simple but meaningful images. I learned how important it is to understand content before illustrating it and how much visual language can contribute to user-friendliness. I am particularly proud of the clarity of the motifs and the fact that they serve as a functional addition to the product context.

The result is a collection of illustrations covering various aspects of the Swisscom insurance world. The illustrations were optimized for digital use and are now used in the application of Swisscom sure. Visually, they reflect the Swisscom brand world and contribute to better orientation and user experience.