The goal of this project was to create engaging table flyers that effectively promote Solheure’s drinks and cocktails while enhancing the guest experience. By understanding the target audience and their preferences, the flyers were designed to capture attention, communicate key information clearly, and encourage guests to discover and try the featured beverages.

As part of my new role at Genossenschaft Baseltor, I redesigned the table flyers and developed a set of templates for future use. The process began with a concept phase, where I defined the objectives, content, and target audience of the flyers. Based on these insights, I created initial sketches and layout ideas. To ensure the visuals aligned with the desired look and feel, I developed a mood board and shot lists that guided the photography process. Finally, I combined the visual and strategic elements into a cohesive flyer design that effectively showcases the drinks and cocktails.

To date, I have observed guests actively using the flyers when ordering at the bar, as they support them in choosing drinks and enhance their decision-making process. From this project, I have taken valuable learnings, such as removing the CHF symbol and giving stronger emphasis to the drink names to improve clarity and visual hierarchy. Overall, the flyers successfully reflect the atmosphere and vibe of Solheure and fit seamlessly into the spatial concept of the venue.

The final outcome is a set of flyers designed for placement in table stands, allowing guests to easily browse and use them when choosing drinks. The design is tailored for practical use in the venue and supports a smooth and intuitive ordering experience while complementing the overall atmosphere of Solheure.

You can view the result here: