UX/UI Design
Social Media Page
Details
Client:
Swisscom Brandcenter
Service:
Research, User Interface Design
Tools:
Figma
Project Overview
This project was created to refresh the Social Media overview page on the Swisscom website. While most of the site already reflects the current brand guidelines, this page was still outdated. I was responsible for updating the content, checking and organizing all links and presenting Swisscom’s social media presence in a clear, user-friendly way.
Goals
The goal was to bring the Social Media page in line with Swisscom’s updated brand identity and improve usability. All links to social platforms had to be verified and logically grouped, with a clear structure and consistent visual design. The page should serve both as an informative overview and as a reliable navigation point for users.
Process
I started by analyzing the existing page content and identifying outdated elements. Next, I researched Swisscom’s current brand standards and applied them to the layout and structure. I reviewed all platform links, created a new information hierarchy, and implemented the redesign in Figma, using components and grids for a consistent layout.
Review
One challenge was balancing clarity with completeness. That means including all relevant channels without overloading the page. Through several iterations, I found a solution that felt clean, easy to navigate, and true to the brand. I learned how important microstructure and clear visual prioritization are for pages that mainly serve as link hubs.
Final result
The final result is a brand-comform page that shows Swisscom’s social media presence in a clear and structured way. All links are organized logically and easy to access and the layout now fully reflects the updated design language. The page was handed off for implementation and is now live on the Swisscom website.
You can view the result here: