Girsberger Customized Furniture underwent a brand refresh in 2023. A new brand language was created in a physical book, which was not recognizable on the website. The managing director and department head of Girsberger CuFu wanted the department to be able to break away from Girsberger and have its own identity. CuFu's target group also effectively differs from Girsberger's target group, which is why it should be addressed much more clearly.

There are various criteria that have to be met for the IPA. I worked through a total of five phases, ranging from planning & organization, research & analysis, brainstorming & conception, implementation and testing. Based on these phases, I used a wide variety of suitable methods and was able to gain valuable insights for the project. As there was not so much time available during the trial IPA, the result remained a mid-fi design.

The limited time was particularly challenging. The IPA consists of 120 hours, while we only had 50 hours available for the project. I invested a lot of time privately to prepare myself optimally for the IPA. Above all, my motto was to do everything in my power to ensure that I knew and could apply the most important methods. Looking back, the mock IPA helped me a lot as preparation and I was able to start the IPA with confidence.

The final result is a mid-fi wireframe with created illustrations and two product images. The site is divided into several sections based on the book and reflecting what Girsberger Customized Furniture is. The website still reflects Girsberger AG to a certain extent, but is now visually very similar to the analog book.

You can view the result here: